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Saturday, December 20, 2014

BERT Meets Colorado Main Street

By Shari Phiel
Berthoud Recorder

The Berthoud Economic Resource Team recently had the opportunity to meet with members of the visiting Colorado Main Street program in town to review Berthoud’s program and offer suggestions to help Berthoud move into the future.

On Tuesday, Dec. 10, the visiting group, whose members come from as far away as Texas, Alabama and West Virginia with the BERT group at Grace Place for an informal luncheon. For about an hour and a half, the visitors fielded questions and offered insights into the successful methods they have seen employed in other communities.

The visiting Main Street program members were Jesse Silverstein, Scott Day, Katherine Correll, who is the executive director for Colorado Downtown, Inc., Andre Natta, Terri Cutright and Carrie McCool.

The Main Street Program is a national program that began in 1976, although the Berthoud program was started a few years ago, aimed at combing historic preservation with economic viability in small towns across the country. Currently, there are more than 1,200 Main Street programs nationwide. Each program has a four-point approach; organization, promotion, design and economic restructuring.

In addition to meeting with the BERT group members, the visiting team also held focus group meetings to discuss economic restructuring, promotions, branding and marketing, along with a separate meeting to discuss creative ideas for new signage along Interstate-25 and Highway 287 and to also discuss the proposed roundabout.

“What we do right now is talk to people and find out what’s going on here, what are the ideas that you have, what are the things you would like to see happen in your downtown,” said Katherine Correll. 

Once the visiting team has spoken with community members, business owners, Town staff and members of both BERT and the Berthoud Economic Advisory Committee, they will “generate a list of potential steps you might take,” Correll added.

The information gathered from the meetings, along with the suggestions from the Main Street program members was then assembled into a presentation given on Wednesday, Dec. 10 at Town Hall. Check next week’s edition of the Berthoud Recorder for more information.


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Main%20Street2 BERT Meets Colorado Main Street

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<p>Colorado Main Street visitors exchange ideas at a recent meeting with members of the Berthoud Economic Resource Team.</p>

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