Compare the difference between apologies of Rush Limbaugh and those of Ed Schultz and Cal Thomas:

Schultz and Thomas both appeared publicly to make their apologies (Schultz’s on air apology to Laura Ingraham and to the public lasted approximately 10 minutes) and made a telephone call to the “victium” to make a personal apology. Schultz took a week of unpaid leave from his television show. Limbaugh did none of those things. He really did not apologize for what he said, only for using those two words.